Venture Academy Lecture Series - Volume 2: Sales and Marketing

This DVD includes three lectures explaining the critical processes and principles of how to sell and market goods and services. The lectures cover processes such as product management, awareness management, sales collateral management, channel management, pricing configuration, campaign management, sales pipeline management and customer relationship management. The lectures also cover important principles such as opportunity space, market positioning, value creation, customer lifetime value, wallet share and much more. Each DVD includes downloadable PDFs of each lecture’s Powerpoint presentation for more in-depth study. Rigorous in its academic excellence, and invigorating in its Christian worldview, the Venture Academy Lecture Series is an extraordinary tool for aspiring and seasoned entrepreneurs alike. Runtime 133 minutes.